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Podcasting Blog
8 step guide to podcast marketing
6/28/2008
Podcasting leader Christopher Penn has published a short PDF guide, 8 step guide to podcast marketing, that seeks to help you jump start how you’re marketing your own podcast. This is a very short PDF and covers topics that include whether your podcast is worthy of buzz, is easily found and how you’re measuring your success. The … Continue reading »
Publishing a Podcast with ExpressionEngine
6/24/2008
If you’re a user of the wonderful ExpressionEngine CMS (this site has been running on it for more than 2 years) and want to easily and efficiently publish a podcast with it, I just released a new screencast you might be interested in.
The latest episode of the ExpressionEngine Screencasts covers … Continue reading »
Voice Over Training
5/10/2008
One of the obvious aspects of podcasting is using your voice. And using it properly. If you’re looking for some more information about how to improve your voice technique in your podcast, I’d suggest checking out the Voice Over Experts Podcast from Voices.com.
Hardware Recommendations
- Kustom KM4 Mic with Cable
- Behringer XM8500 Microphone
- Shure SM58 Mic
- MXL MXL V63MBP Computer Desktop Recording Kit
Masthead
Contact
Ryan Irelan, Editor - listen@podcastfreeamerica.com
B - ABC of Podcasting
B is for BUSINESS PODCASTING
Business? Yes, business. But not in the sense of how you can make money at podcasting. I’m talking about businesses that use podcasts as a tool to communicate with their customers or market to new ones and relay information to investors an business partners.
“Gosh, Ryan, that’s not very purist of you. Businesses are just coming in and ruining it for everyone just like they did with blogs.”
Well, I’m not here to judge what’s good and bad about business podcasting. No, instead I want to highlight some businesses that are doing particularly interesting things with podcasts. So there you go. Business Podcasting.
AccuWeather - You’d think that the only thing Accuweather would podcast are local weather reports. Well, they do that too. But most interesting is their Weather Audio podcast, which features weather-related topics and interviews such as Red Cross preparation for the Hurricane Season, interviews and stories about historical weather events and traditions. A really interesting mix of content that goes beyond just 30 seconds of today’s weather. Unfortunately, a new podcast hasn’t been published since July, but I’m hopeful that Accuweather will continue to see the value in offering alternative programming in podcast form.
Disney - Disney recruited podcasters to record and document their 50th anniversary celebration of Disneyland, including press events, VIP interviews and other exclusive access.
IBM - Investor Relations is an important aspect of running a public company. IBM decided to leverage the distribution model of podcasts as yet another way to diseminate information to its investors through their “IBM and the future of...” series.
Lawyers podcasting - Lawyers are slowly recognizing the benefit of podcasting as an education and marketing tool. While there are more than a few lawyer podcasts currently, I think it will only increase in the next 24 months. (Podcasting for New Business)
Motel 6 (Accor Hotels) - This podcast made quite a splash online when it was first announced and rightly so. Accor is a huge multinational corporation and while this foray into podcasting is most likely a testing of the waters, it is still a significant move.
Penguin Books - Started in October, The Penguin Podcast is listed as a podcast with “book extracts, author interviews and features�? from Penguin Books and is a way for Penguin to market their authors and audiobooks. But they’re not featuring just any authors  the first episode had a reading from Freakanomics and Jamie Oliver, the (not) naked chef. A really well-produced podcast, it is sure to please any Penguin fans.
Pontiac - GM has been doing podcasts through their FastLane blog and Greg Cangialosi had the unique opportunity to produce their Summer Solstice podcast. He writes: “This is a continuation of Pontiac’s new concept of showing up at unexpected locations and events, and tying themselves to the entertainment industry. A very cool branding concept. I have to say it was a unique and exciting experience covering all of the events. The podcast was done from a “man on the street�? perspective (literally), I was walking all over Times Square doing alot of soundseeing, chatting with people, interviewing bands and some celebrities. A truly great time and experience.”
This is part of the series ABC of Podcasting from Podcast Free America.
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