All new media producers, I have some homework for you this holiday weekend.

Stop what you’re doing. Stop creating that podcast, making that video, updating your website.

Stop it all and go observe the new media storm that Gary Vaynerchuk is creating with Wine Library TV. He should be the case study for everyone interested in creating new media.

I’ve been following Gary since he bought my friends’ social wine website Cork’d. Anyone can have energy, but Gary has three things all at once: energy, knowledge and branding know-how.

I’m not asking you to emulate Gary or steal his schtick. There will not be another Gary V. But we can all learn from how he uses new media to take a internet wine shop and get it national recognition.