I’m happy to announce that next month at the Podcast & New Media Expo, ”Podcast Academy: The Business Podcasting Book“ (Focal Press) will be released and is now available for pre-orders at Amazon. The book’s author is the fearless, sleepless and energetic Greg Cangialosi, CEO of Blue Sky Factory and producer of some of the first corporate podcasts. I am a contributing author and wrote 5 chapters for the book. It’s been an exciting journey, but first let me tell you about the rest of the people that helped make the book happen.

Michael Geoghegan of Gigavox Media and Podcast Academy is the Editor-in-chief of the book with other contributions from Colette Vogellle of Vogelle & Associates and Tim Bourquin of TNC New Media (the company behind the Podcast & New Media Expo).

”Podcast Academy: The Business Podcasting Book“ is aimed at organizations and business of all sizes who are looking to leverage podcasting as an authentic communication mechanism. While I wrote some of the most technical parts of the book, the book isn’t at all technical. We aimed to make sure it was enough detail to make informed decisions but not so much technical detail that it would fall outside of the interest of company decision makers. Rather than repeat what Greg has already written, let me quote him as he describes the book:

The book is broken into three parts and is roughly 400 pages. We first drill into an overview of podcasting, examples of corporate podcasting, podcastings role in the social media landscape, and what organizations needs to consider before jumping in.

The second section, which was written mostly by Ryan, is an overview of the podcast production process. He covers everything from planning decisions, all the way through to the production of your podcast and the power of RSS. Also in this section, Colette offers an excellent chapter on the potential legal issues organizations must consider as well before they delve into a podcasting initiative.

The third section of the book is focused on getting your podcast out there, building your audience and community, monetizing your content, and measuring your success. In this section I am joined by Tim who contributed an incredibly detailed chapter on monetizing your podcast. 

That about sums it up. The book is available now at Amazon.com for pre-orders. From what I’ve been told there will also be plenty of copies available at the Podcast Expo next month.

Many, many thanks to Michael at Gigavox, Greg for leading up the book and making it fun to work on and, of course, the team at Focal Press for the great opportunity!

Order the Podcast Academy: The Business Podcasting Book Now.